The Gold Pass was sold for $4.99 and would last the duration of an in-game season. Supercell also rejoined the top five highest-grossing mobile game publishers globally thanks to the performance of the game. Sensor Tower, a leading researcher of market intelligence for the mobile platform, states that Clash of Clan grossed over $727 million last year, which is a 27% increase over 2018. The news comes as little surprise after the stellar performance of the release of the new Gold Pass in May of 2019, giving players long-desired cosmetics and additional ways to earn in-game resources through the implementation of a model similar to the ever-popular Battle Pass which first began to see prevalence throughout the video game industry following its success in Epic Games’ Fortnite. Mobile game developer Supercell is on a roll with Clash of Clans, seeing its first increase in year-over-year revenue since 2015.
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